In today’s competitive market, Search Engine Optimization (SEO) marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Unlike Search Engine Marketing, SEO is free, and will help optimize your website for search engines and improve your search engine rankings. We recommend attending if you have some understanding of SEO, currently have a website, or are in the process of building one for your business.
What you will learn:
- Benefits of search engine optimization
- How search engines and algorithms work
- Keyword research, site architecture, and basic technical SEO
- Meta titles, heading tags, and URLs
- Value of website content optimization and value
- On-page and off-page optimization
- SEO and local SEO best practices
Anyone responsible for: managing SEO or working with an outside SEO vendor; driving traffic to their website; finding more effective ways to use and optimize their website for engaging customers and users; entrepreneurs and small business owners overseeing marketing staff.
Mark Hawks is an Internet marketing specialist, entrepreneur, and Partner at SEO Savvy, a Search Marketing agency located in downtown Long Beach. He got started in Internet Marketing in 2003 while managing an online ecommerce website and has been helping businesses with digital marketing since. In 2007, he co-founded SEO Savvy with two fellow entrepreneurs. His specialty is in search engine optimization (SEO) and content marketing for large brands. Mark is a graduate of the Goldman Sachs 10,000 Small Businesses program offered by Long Beach City College.