Content marketing is a strategic approach to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience and to ultimately drive profitable customer action. This key strategy has the power to drive organic traffic from search engines to your website. Content marketing should become the hub and foundation for all other online channels to reach an audience and bring visitors to your website. This workshop will teach you how to create and deploy relevant and valuable content to attract and engage the types of customers you want. It will also teach you what content marketing entails, its importance in growing your customers, the different types of content and strategies to create, and how to optimize your content and measure results.
What you will learn:
- What content marketing is and how to leverage it
- Different types of content marketing
- Benefits of content marketing in generating leads, traffic, attracting and engaging customers
- Strategies to create quality and effective content marketing
- How to identify opportunities, and create and optimize them for your audience
- How to measure your efforts and gauge success
Anyone responsible for marketing and driving leads and sales and engaging customers, entrepreneurs and small business owners working with an outside vendor or internal staff, and communications professionals.
Mark Hawks is an Internet marketing specialist, entrepreneur, and Partner at SEO Savvy, a Search Marketing agency located in downtown Long Beach. He got started in Internet Marketing in 2003 while managing an online ecommerce website, and has been helping businesses with digital marketing since. In 2007, he co-founded SEO Savvy with two fellow entrepreneurs. His specialty is in search engine optimization (SEO) and content marketing for large brands. Mark is a graduate of the Goldman Sachs 10,000 Small Businesses program offered by Long Beach City College.