Have you ever been on a website that displays how many visitors have been to that same page? Have you ever wondered how websites ensure you can find what you want? Web Analytics is the processes of collecting, storing, analyzing, and reporting a user's web utilization. This workshop teaches you how to use web data to analyze your customers’ habits, wants, likes, and dislikes. This workshop will explain in-depth how analytics works, what Google analytics is and how it works. The workshop will also explain how the data can be used to identify metrics that translate into actionable goals to achieve desired marketing results such as growing website traffic to increase sales, generating leads or increasing repeat customers.
What you will learn:
- Different analytics platforms
- Google analytics and how it works
- The language of analytics and common?terms
- Key Performance Indicators and why they are important
- Understanding metrics important to your business for measuring website performance
- Types of analytics reports and how to utilize and automate reports
Anyone responsible for: marketing outcomes, website performance and monitoring online ad campaigns’ return on investment, using google analytics to drive leads, sales and engaging customers; entrepreneurs or small business owners working with an outside vendor or internal staff; and anyone building a website or has an online business.
Mark Hawks is an Internet marketing specialist, entrepreneur, and Partner at SEO Savvy, a Search Marketing agency located in downtown Long Beach. He got started in Internet Marketing in 2003 while managing an online ecommerce website and has been helping businesses with digital marketing since. In 2007, he co-founded SEO Savvy with two fellow entrepreneurs. His specialty is in search engine optimization (SEO) and content marketing for large brands.?Mark is a graduate of the Goldman Sachs 10,000 Small Businesses program offered by Long Beach City College.