Web marketing leverages the Internet to market your business including social media, search engines optimization, blogging, videos, and email. With billions of people using the Internet every day, there are huge opportunities to get your product or service in front of people who need or want it. This workshop will help you gain a better understanding of web marketing to create an effective online strategy for getting your company name out to your target customers. You will receive an overview of online searching, advertising, social media marketing, google analytics, email marketing, and strategies to maximize your website.
What you will learn:
- Effective Internet marketing strategies
- Organic, paid and social web marketing
- Online search and tracking website data
- Google Adwords advertising options
- Google analytics and how it can help your business
- The value and purpose of pages on your website
Who should attend:
Anyone who wishes to better understand Internet marketing and how to market a website, anyone responsible for web marketing and engaging customers, entrepreneurs or small business owners working with an outside vendor or internal staff, and staff in communications or community outreach departments.
Mark Hawks is an Internet marketing specialist, entrepreneur, and Partner at SEO Savvy, a Search Marketing agency located in downtown Long Beach. He got started in Internet Marketing in 2003 while managing an online ecommerce website, and has been helping businesses with digital marketing since. In 2007, he co-founded SEO Savvy with two fellow entrepreneurs. His specialty is in search engine optimization (SEO) and content marketing for large brands. Mark is a graduate of the Goldman Sachs 10,000 Small Businesses program offered by Long Beach City College.