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Paid, Earned & Organic Media - Learning How to Create and Use Them in Your Marketing Strategy

ID : 840   
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In this class we’ll define and explore the differences between Paid (purchased), Earned (publicity), and Organic (customer driven) marketing and how you can utilize all three within your overall brand strategy to drive sales and customer engagement. We will also explore SEM (search engine marketing) and SEO (search engine optimization) strategies.

Course Level: Beginner
Prerequisite Knowledge/Activity to come into this class:
  • Knowledge of digital marketing practices
  • Your current marketing strategies and goals 
You Will Learn:
  • What paid, earned and organic media are and how to leverage them
  • Purpose of using each within your brand’s content mix
  • Building brand recognition through social platforms  
  • Analyze and track performance
 Who Should Attend
  • Businesses who want to diversify their content mix
  • Those interested in using SEM (search engine marketing) and SEO (search engine optimization)
  • Businesses who want to learn more about each media type available
  • Business owners, managers, sales or marketing staff

Class Details

1 Sessions

LBCC - LAC, O2 Bldg


Class Fee: 


Registration Closes On
Wednesday, March 7, 2018 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
3/7/2018 - 3/7/2018 Daily - Wed 6:00 PM - 10:00 PM Long Beach, LBCC - LAC, O2 Bldg  Map JoJo